Yahoo Homepage

A daily habit for millions. A distinct opportunity for advertisers.

Every month, 9.8 million people come to one place for the best the Web has to offer. The Yahoo Homepage presents original and curated premium content, and personalises it to each visitor’s interests. So they come back often (with over 150 million visits a month). Our homepage content connects with 3 million consumers each day1. Your brand can, too - at scale.

Yahoo helped define the consumer Internet as a daily habit for hundreds of millions of people across the globe. Whether we're on our mobile phones, tablets or PCs, we're constantly checking what's making news, how our favourite sports teams fared and what's lined up next for them, if the markets are moving in the right direction, the celebrities who are shining bright and whether the sun will be on the holiday destinations we're searching.

We've launched the brand new Yahoo homepage, designed to make these daily habits more inspiring and entertaining. We wanted to create a modern, functional, and more personal Yahoo, consistent across all devices. We know that visitors to Yahoo want the content they see to be even more relevant and meaningful to them, so we've boosted our original content offerings with an expanded number of content sources and we've made advances in tailoring content to user preference and interest.

And we're doing this faster than ever before. We know that our users want to access content quickly and effortlessly.  So, we've focused on getting that information to our users intuitively - whether they've been visiting Yahoo for years or are first time visitors. That's why the new Yahoo homepage is everything you know and love with more consistency, context and utility; spotlighting the latest information from Yahoo News, Sports, Weather, Finance, Flickr and more.

To bring the scale and creative capabilities of this page to our advertisers, we have focused on offering premium ad space. And with the new Yahoo, you can launch campaigns or ads on desktop, tablet, and mobile devices, all at the same time, giving you access to 6.4 million users daily across the UK1.

The Yahoo Homepage attracts highly desirable audiences

Audience Segment
Yahoo Homepage's Reach
Yahoo Homepage's monthly unique visitors (m)1
Male 18-34
Female 18-34
Male 35-54
Female 35-54

Showcase your brand on the Yahoo Homepage 

See how messaging comes to life on the new Yahoo Homepage

From high-impact branding opportunities to direct response placements, Yahoo Homepage ads can meet your marketing objective on any screen. Here are just a few of the ad options:

  • Billboard ads: Connect with your audience through a big, bold, beautiful interactive experience.
  • Advanced creative executions: Catch and hold consumers’ attention with innovative ad formats, dynamic creative and compelling video.

Coming Soon

  • Stream ads: Achieve premium performance advertising at scale with native ads in the personalised Yahoo content stream.

For more information on the brand new Yahoo homepage click here.

For a complete list of creative specifications for Yahoo properties, consult our ad specs.

Millions of consumers make Yahoo a daily habit. We can help you connect with them. For advertising opportunities on the Yahoo Homepage, contact your account manager or our sales team today.

1comScore September 2013


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